Building a Multilingual Education Hub for Engineers + Field Professionals
For the 48-year-old chemicals manufacturer, Polywater, it wasn’t enough just to arrive in the digital age—their team wanted to make a splash. Polywater embraced digital transformation and showcased new branding with a new + fully responsive website.
Br8kthru, Polywater, and several partners collaborated to create a global, multilingual, WCAG 2.0AA accessible website that expanded on-site education, highlighted thought leadership + consolidated management of multiple sites into a single platform.
Several goals were infused into the new Polywater.com website:
Br8kthru and Polywater worked through the discovery phase of the website together. Through guided conversations and team learning sessions, we defined a shared vision for the new website. Discovery milestones included:
Once we documented and agreed on the definition and requirements, we moved through our website creation process including everything from wireframes and hi-fi designs to development and content entry. Br8kthru worked alongside Polywater for shared alignment with team huddles and trainings every step of the way.
After completing rigorous quality assurance (QA) testing, translations and accessibility certification, the website launched with immediate impact.
This was just the first of many steps to improve Polywater’s digital presence. Based on the analysis by our subject matter experts (SMEs), additional opportunities include advanced analytics + measurement, additional functionality + SEO improvements to support Polywater’s long-term organic visibility.
If your team is looking to elevate your digital marketing efforts like Polywater, we can help. With Br8kthru’s Digital Marketing Gap Audit, our team will review three areas of digital activity and make tailored recommendations for opportunities to improve or expand your work. Contact us today to get started.
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