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Google Ads Bids Farewell to Broad Match Modified


Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

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New Technology and Digital Evolution Panel Recap


This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

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9 Ways Website Projects Get Thrown Off the Rails


Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

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Winning for Our Clients: Mobile Applications at Br8kthru


Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

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6 Easy + Effective Ways to Distribute Content


Creating content is no small feat, no matter what type of medium or platform is at hand. One of the most commonly missed opportunities in the content workflow is putting effort into production without putting the same amount of effort into distribution. The most effective content marketing campaigns include steps to amplify content for views,…

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Br8kthru Named Best Digital Marketing Firm by Twin Cities Business


The results are in and Br8kthru earned the top spot! Twin Cities Business magazine released its annual Best of Business Awards Reader’s Choice Poll with Br8kthru Consulting earning the position of Best Digital Marketing Firm. This peer-voted award honors outstanding local businesses that exemplify true excellence and are at the top of the game in…

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Boost Your Content Marketing with a Pillar and Cluster Strategy


Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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Brand vs Performance—Win Both With Content 


Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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Highlights from the Digital Summit


Our 1st In-Person Conference in 20 Months! Marketers and conferences go together like websites and analytics. Nowhere else are we more ready to strike up conversations with strangers and be open to new ways of approaching day-to-day work.  The 2021 Minneapolis Digital Summit brought the heat as our first in-person conference in more than a…

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Digging into Data with Minnesota Manufacturers

General Marketing / Business

The State of Manufacturing is an annual informational event conducted by Enterprise Minnesota, a business consulting organization that specializes in helping Minnesota manufacturers grow profitably. Team Br8kthru attended this year’s “The State of Manufacturing” event on November 10 for in-person networking with leaders from the manufacturing industry located in both the Twin Cities metro and…

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5 Examples of Value-Based Engineering in Marketing + Technology

General Marketing / Business

The Slow Spread of Value-Based Engineering in Marketing + Technology Value-based engineering is what happens when teams are intentional about taking a systematized approach to a project with the goal of delivering value at cost. This idea has slowly spread from industrial sectors into other industries, specifically marketing and technology. With this growing trend, we…

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Paid Media Strategies and the ‘Right to Repair’ Movement

Paid Media

The pandemic revealed several nuances about human nature. The first and most glaring: we would rather argue on social media than face-to-face. Second, having groceries delivered to your door is one of the most satisfying experiences ever. And third, we are extremely resourceful when we need to be. The last one, while not very interesting…

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Highlights from the Digital Summit

Featured

Our 1st In-Person Conference in 20 Months! Marketers and conferences go together like websites and analytics. Nowhere else are we more ready to strike up conversations with strangers and be open to new ways of approaching day-to-day work.  The 2021 Minneapolis Digital Summit brought the heat as our first in-person conference in more than a…

Read More >

Br8kthru Named Best Digital Marketing Firm by Twin Cities Business

Featured

The results are in and Br8kthru earned the top spot! Twin Cities Business magazine released its annual Best of Business Awards Reader’s Choice Poll with Br8kthru Consulting earning the position of Best Digital Marketing Firm. This peer-voted award honors outstanding local businesses that exemplify true excellence and are at the top of the game in…

Read More >

Can Chatbots Add Value to Your B2B Site?

General Marketing / Business

Chatbots have a direct impact on how audiences interact with brands. Chatbots aid the sales process and weed out unqualified prospects. While the technology continues to evolve, it’s clear that the trend itself isn’t just a fad. These automated, virtual guides can provide a lot of value to B2B companies and business leaders are taking…

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6 Easy + Effective Ways to Distribute Content

Content Marketing

Creating content is no small feat, no matter what type of medium or platform is at hand. One of the most commonly missed opportunities in the content workflow is putting effort into production without putting the same amount of effort into distribution. The most effective content marketing campaigns include steps to amplify content for views,…

Read More >

New Technology and Digital Evolution Panel Recap

Featured

This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

Read More >

Debating WordPress versus Squarespace

Designing for Web

At first glance, it seems to be a simple question: do we use WordPress or Squarespace to power our company’s new website? Each platform has pros and cons outlined in this article, which are important to consider thoughtfully. Context is key, so let’s start with some introductions. Welcome to Squarespace Squarespace is what is referred…

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Google Ads Bids Farewell to Broad Match Modified

Featured

Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

Read More >
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