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The Map is Not the Territory: How Flexible Marketing Strategies Lead to Success


Out of scope is not out of mind. This mantra is something we take to heart at Br8kthru and is a signature component of one of our core values: continuous improvement. Even before beginning an official engagement, strategic marketing partners spend a significant amount of time getting to know who their new client is, what…

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Marketing’s up for Debate: the Hidden Takeaway from Two Days at HubSpot Inbound 2020


Marketing conferences are opportunities for education, yes, but also networking and grabbing every piece of vendor swag you can get your hands on. With the move to virtual experiences, many of the distractions and swag have been removed, giving attendees a renewed focus on the content. And this year’s HubSpot Inbound was filled with it….

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How To Write Web Content that Converts


Whether you’re in the midst of a website redesign, or simply need to improve the effectiveness of your content, you need to write copy that works on multiple levels. Successful web copy takes into account these areas:  ✔️ Who are your ideal clients ✔️ What is the goal of your website ✔️ What do your…

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Insights from IC Summits: How Companies Handled Communications in 2020


Br8kthru joined IC Summits’ Michigan Virtual Marketing Summit in November 2020 as the moderator with four panelists for a discussion on content differentiation. The lineup included:  Jon Lenz, Managing Director, Br8kthru Olivia Ross, Director of Marketing, Halo Burger Kevin Brown, Director of Community Relations & Detroit Red Wings Foundation, Detroit Red Wings Zach Grah, Director…

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Agency + Client Collaboration: Crush It—Or Be Crushed


Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

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Making The Case For Integrated Online Experiences


Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

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The 11 Step Checklist For Building A Winning Annual Marketing Strategy


THE 11 STEP CHECKLIST FOR BUILDING A WINNING ANNUAL MARKETING STRATEGY A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some…

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Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging


Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

Read More >

Insights from IC Summits: How Companies Handled Communications in 2020

Content Marketing

Br8kthru joined IC Summits’ Michigan Virtual Marketing Summit in November 2020 as the moderator with four panelists for a discussion on content differentiation. The lineup included:  Jon Lenz, Managing Director, Br8kthru Olivia Ross, Director of Marketing, Halo Burger Kevin Brown, Director of Community Relations & Detroit Red Wings Foundation, Detroit Red Wings Zach Grah, Director…

Read More >

How To Write Web Content that Converts

Featured

Whether you’re in the midst of a website redesign, or simply need to improve the effectiveness of your content, you need to write copy that works on multiple levels. Successful web copy takes into account these areas:  ✔️ Who are your ideal clients ✔️ What is the goal of your website ✔️ What do your…

Read More >

The Map is Not the Territory: How Flexible Marketing Strategies Lead to Success

Featured

Out of scope is not out of mind. This mantra is something we take to heart at Br8kthru and is a signature component of one of our core values: continuous improvement. Even before beginning an official engagement, strategic marketing partners spend a significant amount of time getting to know who their new client is, what…

Read More >

Marketing’s up for Debate: the Hidden Takeaway from Two Days at HubSpot Inbound 2020

Featured

Marketing conferences are opportunities for education, yes, but also networking and grabbing every piece of vendor swag you can get your hands on. With the move to virtual experiences, many of the distractions and swag have been removed, giving attendees a renewed focus on the content. And this year’s HubSpot Inbound was filled with it….

Read More >

Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging

Featured

Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

Read More >

Agency + Client Collaboration: Crush It—Or Be Crushed

Featured

Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

Read More >

Boost Your Content Marketing with a Pillar and Cluster Strategy

SEO + Content Marketing

Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Making The Case For Integrated Online Experiences

Featured

Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

Read More >

Building Client + Employee Relationships In Extenuating Circumstances

Strategy + Planning

We’re in unprecedented times and uncharted territory. Though a new sense of normal will eventually find its way to the workplace, things may never quite go back to the way they were. Rather than see this as an obstacle, we’re embracing the challenge and finding creative ways to evolve our business. Though much of the…

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Welcome To The Team! Br8Kthru Adds Zach Coulter, Senior Client Strategist

Team Building

Br8kthru is getting bigger + better. We added a team member in client strategy: Zach Coulter joins Br8kthru as a Senior Client Strategist to bring sound strategy and innovation to Client partnerships The novel and empathetic approaches Zach takes to complex marketing situations helps guide Clients toward the best strategies for their goals. “Our team…

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