Menu

THE BR8KDOWN

NEWS, ARTICLES + INSIGHTS

All Articles >

Featured Articles

 

 

Agency + Client Collaboration: Crush It—Or Be Crushed


Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

Read More >

Making The Case For Integrated Online Experiences


Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

Read More >

3 Tactics for Brainstorming Content that Solves Problems


Creating content customers want to read seems like a no-brainer, but it’s often easier said than done. Companies that consistently craft articles their customers want to read have honed in on a simple but powerful objective: they address real concerns readers face in their roles. Creating content that solves problems is a surefire way to…

Read More >

Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

Read More >

The 11 Step Checklist For Building A Winning Annual Marketing Strategy


THE 11 STEP CHECKLIST FOR BUILDING A WINNING ANNUAL MARKETING STRATEGY A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some…

Read More >

The Map is Not the Territory: How Flexible Marketing Strategies Lead to Success

Strategy + Planning

Out of scope is not out of mind. This mantra is something we take to heart at Br8kthru and is a signature component of one of our core values: continuous improvement. Even before beginning an official engagement, strategic marketing partners spend a significant amount of time getting to know who their new client is, what…

Read More >

Marketing’s up for Debate: the Hidden Takeaway from Two Days at HubSpot Inbound 2020

General Marketing / Business

Marketing conferences are opportunities for education, yes, but also networking and grabbing every piece of vendor swag you can get your hands on. With the move to virtual experiences, many of the distractions and swag have been removed, giving attendees a renewed focus on the content. And this year’s HubSpot Inbound was filled with it….

Read More >

Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging

Paid Media

Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

Read More >

Agency + Client Collaboration: Crush It—Or Be Crushed

Featured

Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

Read More >

Boost Your Content Marketing with a Pillar and Cluster Strategy

SEO + Content Marketing

Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

Read More >

Making The Case For Integrated Online Experiences

Featured

Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

Read More >

Building Client + Employee Relationships In Extenuating Circumstances

Strategy + Planning

We’re in unprecedented times and uncharted territory. Though a new sense of normal will eventually find its way to the workplace, things may never quite go back to the way they were. Rather than see this as an obstacle, we’re embracing the challenge and finding creative ways to evolve our business. Though much of the…

Read More >

Welcome To The Team! Br8Kthru Adds Zach Coulter, Senior Client Strategist

Team Building

Br8kthru is getting bigger + better. We added a team member in client strategy: Zach Coulter joins Br8kthru as a Senior Client Strategist to bring sound strategy and innovation to Client partnerships The novel and empathetic approaches Zach takes to complex marketing situations helps guide Clients toward the best strategies for their goals. “Our team…

Read More >

The 11 Step Checklist For Building A Winning Annual Marketing Strategy

Featured

THE 11 STEP CHECKLIST FOR BUILDING A WINNING ANNUAL MARKETING STRATEGY A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some…

Read More >

The Case For Accessibility As A Staple Of The Ux/Ui Design Toolkit

Accessibility

For most non-government websites, adoption of current accessibility standards isn’t technically law. What does this mean? You don’t have to make your website accessible. It’s entirely up to you. Even so, it’s a standard part of our design process at Br8kthru and we recommend meeting web accessibility guidelines as a goal for any website or…

Read More >
1 2