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Google Ads Bids Farewell to Broad Match Modified


Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

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New Technology and Digital Evolution Panel Recap


This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

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9 Ways Website Projects Get Thrown Off the Rails


Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

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Winning for Our Clients: Mobile Applications at Br8kthru


Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

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Boost Your Content Marketing with a Pillar and Cluster Strategy


Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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Brand vs Performance—Win Both With Content 


Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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New Technology and Digital Evolution Panel Recap

Featured

This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

Read More >

Debating WordPress versus Squarespace

Designing for Web

At first glance, it seems to be a simple question: do we use WordPress or Squarespace to power our company’s new website? Each platform has pros and cons outlined in this article, which are important to consider thoughtfully. Context is key, so let’s start with some introductions. Welcome to Squarespace Squarespace is what is referred…

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Google Ads Bids Farewell to Broad Match Modified

Featured

Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

Read More >

Demystifying Digital PR

Content Marketing

Digital PR is all the rage right now, but it isn’t exactly a new idea. It’s an aspect of digital marketing that uses tactics similar to traditional PR—but with the angle of enhancing a company’s online presence.  Br8kthru is taking the intimidation out of the buzzworthy digital PR topic by dissecting the practice and its…

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Brand vs Performance—Win Both With Content 

Content Marketing

Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

Read More >

Br8kthru is a Finalist for Twin Cities Business’s Best of Business Award!

General Marketing / Business

Which local companies stand out in your mind as truly exceptional? Give your favorite businesses the recognition they deserve by casting your vote in the Best of Business Awards!  Twin Cities Business Magazine has finished collecting votes for the best businesses in Minnesota. Br8kthru has been confirmed as a finalist for the Best Digital Marketing…

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Winning for Our Clients: Mobile Applications at Br8kthru

Designing for Web

Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

Read More >

9 Ways Website Projects Get Thrown Off the Rails

Designing for Web

Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

Read More >

Insights from IC Summits: How Companies Handled Communications in 2020

Content Marketing

Br8kthru joined IC Summits’ Michigan Virtual Marketing Summit in November 2020 as the moderator with four panelists for a discussion on content differentiation. The lineup included:  Jon Lenz, Managing Director, Br8kthru Olivia Ross, Director of Marketing, Halo Burger Kevin Brown, Director of Community Relations & Detroit Red Wings Foundation, Detroit Red Wings Zach Grah, Director…

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How To Write Web Content that Converts

SEO + Content Marketing

Whether you’re in the midst of a website redesign, or simply need to improve the effectiveness of your content, you need to write copy that works on multiple levels. Successful web copy takes into account these areas:  ✔️ Who are your ideal clients ✔️ What is the goal of your website ✔️ What do your…

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