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9 Ways Website Projects Get Thrown Off the Rails


Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

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Winning for Our Clients: Mobile Applications at Br8kthru


Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

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Boost Your Content Marketing with a Pillar and Cluster Strategy


Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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Brand vs Performance—Win Both With Content 


Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging


Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

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Brand vs Performance—Win Both With Content 

Content Marketing

Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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The Vote Is Open: Highlight Your Favorite Minnesota Companies In The Best Of Business Awards

General Marketing / Business

Which local companies stand out in your mind as truly exceptional? Give your favorite businesses the recognition they deserve by casting your vote in the Best of Business Awards!  Twin Cities Business Magazine is collecting votes for the best businesses in Minnesota with nominations open through March 15, 2021. Visit the nomination page and submit…

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Winning for Our Clients: Mobile Applications at Br8kthru

Designing for Web

Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

Read More >

9 Ways Website Projects Get Thrown Off the Rails

Designing for Web

Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

Read More >

Insights from IC Summits: How Companies Handled Communications in 2020

Content Marketing

Br8kthru joined IC Summits’ Michigan Virtual Marketing Summit in November 2020 as the moderator with four panelists for a discussion on content differentiation. The lineup included:  Jon Lenz, Managing Director, Br8kthru Olivia Ross, Director of Marketing, Halo Burger Kevin Brown, Director of Community Relations & Detroit Red Wings Foundation, Detroit Red Wings Zach Grah, Director…

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How To Write Web Content that Converts

SEO + Content Marketing

Whether you’re in the midst of a website redesign, or simply need to improve the effectiveness of your content, you need to write copy that works on multiple levels. Successful web copy takes into account these areas:  ✔️ Who are your ideal clients ✔️ What is the goal of your website ✔️ What do your…

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The Map is Not the Territory: How Flexible Marketing Strategies Lead to Success

Strategy + Planning

Out of scope is not out of mind. This mantra is something we take to heart at Br8kthru and is a signature component of one of our core values: continuous improvement. Even before beginning an official engagement, strategic marketing partners spend a significant amount of time getting to know who their new client is, what…

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Marketing’s up for Debate: the Hidden Takeaway from Two Days at HubSpot Inbound 2020

General Marketing / Business

Marketing conferences are opportunities for education, yes, but also networking and grabbing every piece of vendor swag you can get your hands on. With the move to virtual experiences, many of the distractions and swag have been removed, giving attendees a renewed focus on the content. And this year’s HubSpot Inbound was filled with it….

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Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging

Featured

Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

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Agency + Client Collaboration: Crush It—Or Be Crushed

Strategy + Planning

Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

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