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THE BR8KDOWN

News, Articles + Insights

 
 
 
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THE CASE FOR ACCESSIBILITY AS A STAPLE OF THE UX/UI DESIGN TOOLKIT

Designing for Web | Accessibility

For most non-government websites, adoption of current accessibility standards isn’t technically law. What does this mean? You don’t have to make your website accessible. It’s entirely up to you. Even so, it’s a standard part of our design process at Br8kthru and we recommend meeting web accessibility guidelines as a goal for any website or web app project. We don’t view an accessible web as a burden, but as an opportunity to be truly user-centered in our design thinking.

 

Drive Content + SEO Success with Quality over Quantity

SEO + Content Marketing

Waytek - a national distributor of electrical components - partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings.

Together, we embarked on an SEO-focused content project using a pillar page and topic cluster strategy followed by distinct tactics to amplify the content.

 

3 Tactics for Brainstorming Content that Solves Problems

Content Marketing

Creating content customers want to read seems like a no-brainer, but it’s often easier said than done.

Companies that consistently craft articles their customers want to read have honed in on a simple but powerful objective: they address real concerns readers face in their roles. Creating content that solves problems is a surefire way to position a company as an ally, here to help customers throughout their buying experience.

 

Big Advantages behind Br8kthru’s Size

General Marketing / Business

Our size is intentional at Br8kthru. We’re small enough to remain nimble, yet large enough to pose serious horsepower. Our size is part of our strategy, and we believe it provides an advantage for our clients.

First and foremost, a firm’s size allows it to be agile and react quickly to Client challenges — a make or break quality in the technology consulting world.