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Google Ads Bids Farewell to Broad Match Modified


Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

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New Technology and Digital Evolution Panel Recap


This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

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9 Ways Website Projects Get Thrown Off the Rails


Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

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Winning for Our Clients: Mobile Applications at Br8kthru


Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

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6 Easy + Effective Ways to Distribute Content


Creating content is no small feat, no matter what type of medium or platform is at hand. One of the most commonly missed opportunities in the content workflow is putting effort into production without putting the same amount of effort into distribution. The most effective content marketing campaigns include steps to amplify content for views,…

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Br8kthru Named Best Digital Marketing Firm by Twin Cities Business


The results are in and Br8kthru earned the top spot! Twin Cities Business magazine released its annual Best of Business Awards Reader’s Choice Poll with Br8kthru Consulting earning the position of Best Digital Marketing Firm. This peer-voted award honors outstanding local businesses that exemplify true excellence and are at the top of the game in…

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Boost Your Content Marketing with a Pillar and Cluster Strategy


Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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Brand vs Performance—Win Both With Content 


Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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Highlights from the Digital Summit


Our 1st In-Person Conference in 20 Months! Marketers and conferences go together like websites and analytics. Nowhere else are we more ready to strike up conversations with strangers and be open to new ways of approaching day-to-day work.  The 2021 Minneapolis Digital Summit brought the heat as our first in-person conference in more than a…

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Boost Your Content Marketing with a Pillar and Cluster Strategy

Featured

Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Making The Case For Integrated Online Experiences

Strategy + Planning

Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

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Building Client + Employee Relationships In Extenuating Circumstances

Strategy + Planning

We’re in unprecedented times and uncharted territory. Though a new sense of normal will eventually find its way to the workplace, things may never quite go back to the way they were. Rather than see this as an obstacle, we’re embracing the challenge and finding creative ways to evolve our business. Though much of the…

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The 11 Step Checklist For Building A Winning Annual Marketing Strategy

Strategy + Planning

A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some industries. Stay away from static strategies and follow this 11 step…

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The Case For Accessibility As A Staple Of The Ux/Ui Design Toolkit

Accessibility

For most non-government websites, adoption of current accessibility standards isn’t technically law. What does this mean? You don’t have to make your website accessible. It’s entirely up to you. Even so, it’s a standard part of our design process at Br8kthru and we recommend meeting web accessibility guidelines as a goal for any website or…

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Drive Content + SEO Success with Quality over Quantity

Featured

Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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3 Tactics for Brainstorming Content that Solves Problems

Content Marketing

Creating content customers want to read seems like a no-brainer, but it’s often easier said than done. Companies that consistently craft articles their customers want to read have honed in on a simple but powerful objective: they address real concerns readers face in their roles. Creating content that solves problems is a surefire way to…

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Big Advantages behind Br8kthru’s Size

General Marketing / Business

A firm’s size is part of its toolkit because it allows scalability on projects and deeper connections with clients Our size is intentional at Br8kthru. We’re small enough to remain nimble, yet large enough to pose serious horsepower. Our size is part of our strategy, and we believe it provides an advantage for our clients….

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