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Google Ads Bids Farewell to Broad Match Modified


Google Bids Farewell to Broad Match Modified. What Does This Mean for Paid Search Campaigns? Nobody is surprised when Google says it’s making changes to its ad platform. Some changes have minor effects, such as updating its name from AdWords to Google Ads, while others have major effects such as rolling out a Smart Bidding…

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New Technology and Digital Evolution Panel Recap


This past year, we have seen brands shift their digital marketing strategies due to the whirlwind of 2020. Navigating through the COVID era has sparked conversations about new technologies and digital evolution. What will be key for businesses to thrive moving forward into 2021? To further understand the future of digital, IC SUMMITS Midwest MAX…

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9 Ways Website Projects Get Thrown Off the Rails


Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…

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Winning for Our Clients: Mobile Applications at Br8kthru


Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus.  Tackling Issues Together One Call…

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6 Easy + Effective Ways to Distribute Content


Creating content is no small feat, no matter what type of medium or platform is at hand. One of the most commonly missed opportunities in the content workflow is putting effort into production without putting the same amount of effort into distribution. The most effective content marketing campaigns include steps to amplify content for views,…

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Boost Your Content Marketing with a Pillar and Cluster Strategy


Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Drive Content + SEO Success with Quality over Quantity


Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…

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Brand vs Performance—Win Both With Content 


Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities.  However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…

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How To Write Web Content that Converts

SEO + Content Marketing

Whether you’re in the midst of a website redesign, or simply need to improve the effectiveness of your content, you need to write copy that works on multiple levels. Successful web copy takes into account these areas:  ✔️ Who are your ideal clients ✔️ What is the goal of your website ✔️ What do your…

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The Map is Not the Territory: How Flexible Marketing Strategies Lead to Success

Strategy + Planning

Out of scope is not out of mind. This mantra is something we take to heart at Br8kthru and is a signature component of one of our core values: continuous improvement. Even before beginning an official engagement, strategic marketing partners spend a significant amount of time getting to know who their new client is, what…

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Marketing’s up for Debate: the Hidden Takeaway from Two Days at HubSpot Inbound 2020

General Marketing / Business

Marketing conferences are opportunities for education, yes, but also networking and grabbing every piece of vendor swag you can get your hands on. With the move to virtual experiences, many of the distractions and swag have been removed, giving attendees a renewed focus on the content. And this year’s HubSpot Inbound was filled with it….

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Seeing an Increase in Account Warnings in Google Merchant Center? Google May Be Cracking Down on Price Gouging

Paid Media

Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.

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Agency + Client Collaboration: Crush It—Or Be Crushed

Strategy + Planning

Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…

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Boost Your Content Marketing with a Pillar and Cluster Strategy

Featured

Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…

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Making The Case For Integrated Online Experiences

Strategy + Planning

Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…

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Building Client + Employee Relationships In Extenuating Circumstances

Strategy + Planning

We’re in unprecedented times and uncharted territory. Though a new sense of normal will eventually find its way to the workplace, things may never quite go back to the way they were. Rather than see this as an obstacle, we’re embracing the challenge and finding creative ways to evolve our business. Though much of the…

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The 11 Step Checklist For Building A Winning Annual Marketing Strategy

Strategy + Planning

A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some industries. Stay away from static strategies and follow this 11 step…

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The Case For Accessibility As A Staple Of The Ux/Ui Design Toolkit

Accessibility

For most non-government websites, adoption of current accessibility standards isn’t technically law. What does this mean? You don’t have to make your website accessible. It’s entirely up to you. Even so, it’s a standard part of our design process at Br8kthru and we recommend meeting web accessibility guidelines as a goal for any website or…

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