Web development projects are not easy. Websites are a big investment and often the centerpiece of a company’s digital footprint. The stakes are high, and yet, new website builds go sideways all too frequently. But why? Clients blame agencies, agencies blame clients, and everyone blames the project manager. But really, website projects get thrown off…
Br8kthru Consulting along with One Call Concepts won a Mobile WebAward for the 2020 Best Construction Mobile Application for a native mobile application that scaled across 17 states with 36 unique builds. At Br8kthru, we have a team dedicated to winning for our clients—receiving this award is just a bonus. Tackling Issues Together One Call…
Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…
Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…
Marketing leaders often struggle with where to focus their company’s efforts. In today’s data driven world, leaders want to see performance and tend to shy away from spending money on what they perceive to be fluffier brand activities. However, it’s a catch-22—it’s a lot easier to generate leads if a brand is strong, and near…
Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.
Br8kthru is seeing an increase in account warnings in Google Merchant Center linked to price mismatches. The increase is likely linked to Google cracking down on price gouging, but it can result in stalled campaigns if not addressed. Read on for how Br8kthru resolved these issues.
Agency work can be seen as impersonal, cookie-cutter, and autonomous. An agency signs a new Client. They go through the typical onboarding process, check off boxes on their task list, and report on outcomes. The contract can be entirely transactional—if you let it be. However, at Br8kthru we see the creation of collaborative, working relationships…
Gain traction in search results by executing a pillar and cluster content strategy to support long-term SEO. Pillar and cluster strategies center around high-quality information that is supported with essential SEO tactics for increased authority in search results. WHEN IT COMES TO SEO… Keyword stuffing is long gone ‘Create it and they will come’ was…
Online buyer journeys have become a lot more complex over the years. Imagine this scenario: Brad is a mid-level IT leader who needs to learn about technology solutions after his VP told him about their company’s IT goals for the year. Brad isn’t quite sure where to start, so like many of us, he heads…
We’re in unprecedented times and uncharted territory. Though a new sense of normal will eventually find its way to the workplace, things may never quite go back to the way they were. Rather than see this as an obstacle, we’re embracing the challenge and finding creative ways to evolve our business. Though much of the…
A marketing strategy might live in a static document in your Google Drive or in a slick slide deck, but it can’t be left alone, to collect dust. A lot can happen in one year. A lot can happen in one day in some industries. Stay away from static strategies and follow this 11 step…
For most non-government websites, adoption of current accessibility standards isn’t technically law. What does this mean? You don’t have to make your website accessible. It’s entirely up to you. Even so, it’s a standard part of our design process at Br8kthru and we recommend meeting web accessibility guidelines as a goal for any website or…
Br8kthru + Waytek launched an SEO-focused content project using a pillar page + topic cluster strategy for long-term success Waytek – a national distributor of electrical components – partnered with Br8kthru to conduct a firsthand survey and amplify results with the ultimate goal of improving search rankings. Together, we embarked on an SEO-focused content project…
Creating content customers want to read seems like a no-brainer, but it’s often easier said than done. Companies that consistently craft articles their customers want to read have honed in on a simple but powerful objective: they address real concerns readers face in their roles. Creating content that solves problems is a surefire way to…
A firm’s size is part of its toolkit because it allows scalability on projects and deeper connections with clients Our size is intentional at Br8kthru. We’re small enough to remain nimble, yet large enough to pose serious horsepower. Our size is part of our strategy, and we believe it provides an advantage for our clients….