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Opportunity

Recently, Google created a new metric called Core Web Vitals, a series of metrics that they consider when ranking pages. In light of these changes, Comport’s website was in need of a critical eye at the code level. Looking to improve its Core Web Vitals score, Comport partnered with Br8kthru to examine the codebase of the site and optimize the loading speeds without impacting the appearance or functionality.

Discovery & Analysis

As a website grows over time, it can end up with code and plugins that are redundant or even unused, which can impact download speeds, time to first view, and other metrics that determine SEO rankings. Br8kthru identified redundant code, removed plugins, and optimized code and images to improve overall performance.

099%

improvement in Blocking Time (down to 10ms)

095%

improvement in Time to Interactive (down to 2.2 sec)

083%

improvement in Speed Index (down to 1.7 sec)

Strategies & Tactics

Once we had completed our discovery and looked at the performance metrics for the site, our strategy was to focus on the optimization of the site to reduce the amount of data transferred for a page view. To that end, we planned to:

Results & Measurements

Upon completion of the program, we noted the following improvements to the site:

Google Pagespeed Insights

Pingdom

These changes resulted in a doubling of the Core Web Vitals, clearing the path for increased ranking in search engines, increasing Comport’s visibility in Google search results, and driving additional web traffic.

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