Comport
Simplified IT Solutions That Are Easy to Manage, Secure and Scale
When Google first launched Core Web Vitals, a series of metrics that they consider when ranking pages, Comport's website was in need of a critical eye at the code level. Looking to improve its Core Web Vitals score, Comport partnered with Br8kthru to examine the codebase of the site and optimize the loading speeds without impacting the appearance or functionality.
As a website grows over time, it can end up with code and plugins that are redundant or even unused, which can impact download speeds, time to first view, and other metrics that determine SEO rankings. Br8kthru identified redundant code, removed plugins, and optimized code and images to improve overall performance.
Once we had completed our discovery and looked at the performance metrics for the site, our strategy was to focus on the optimization of the site to reduce the amount of data transferred for a page view. To that end, we planned to:
Upon completion of the program, we noted the following improvements to the site:
These changes resulted in a doubling of the Core Web Vitals, clearing the path for increased ranking in search engines, increasing Comport’s visibility in Google search results, and driving additional web traffic.
As an established company with a savvy team, Comport collaborated with Br8kthru to implement new best practices. No matter what your company’s marketing maturity is, Br8kthru can work with you and your team to make strategic improvements and optimizations. Not sure where to start? Request a complimentary Digital Marketing Gap Audit today and we’ll analyze your current digital activities and make recommendations.
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