Sr. SEO Strategist

Sr. SEO Strategist Responsibilities + Areas of Focus

Overview

The Sr. SEO Strategist is a data-driven marketer who is process-oriented and generates results through daily account analysis, account management, and staying on the cutting edge of search engine algorithms and industry changes/trends. The Sr. SEO strategist is responsible for the research required to derive strategic insights into effective keyword usage (both branded & non-branded), as well as tracking and measuring results. They will be responsible for the day-to-day management of all SEO efforts, reporting + analysis, and serve as a point of contact for Br8kthru clients, when applicable.

The ideal candidate will have 4 or more years of relevant SEO experience, demonstrate deep critical thinking, possess a solid understanding of search marketing (SEO + Paid Media) for a variety of Clients (eCommerce, B2B lead gen, DTC, etc.), and be outfitted to accelerate Client + team growth by driving organic results.

Responsibilities

• Conduct keyword and topic research to understand consumer intent among relevant target audiences
• Develop on-page optimization and information architecture recommendations focused on improving the customer search experience
• Collaborate on, develop, and implement data-driven SEO content outlines and content plans
• Contribute to cross-channel media strategy (content marketing, paid media, email, etc.) through the discovery, planning, and execution process
• Build and execute client SEO efforts using all available tools and resources
• Manage day-to-day SERP results tracking, content updates, link tracking, and keyword tracking for client accounts
• Provide analysis and recommendations for all reporting including status reports, monthly reports, and ad hoc requests
• Use analytics + data analysis to provide additional insight beyond standard reporting
• Research trends, updates, and new opportunities and present to internal and client teams
• Work with other team members to ensure the best results for clients
• Be point of contact for account strategists, PMs, and vendors
• Demonstrate clear communication skills through written reports/documents and in-person meetings and presentations
• Google Analytics certified
• Experience with Google Tag Manager and tracking/measurement frameworks and additional technical SEO methodologies
• Bonus: Google AdWords and/or SEM experience

Benefits

Br8kthru provides life, short-term disability, long-term disability, + hospitalization coverage for all full-time employees. Br8kthru also offers a Health Reimbursement Account, which enables the company to reimburse a vast majority of employee healthcare expenses, tax-free. It’s a swanky program and we’ll be sure to walk through it in greater detail together.

Br8kthru is also committed to both the short + long-term future of its team members. After 90 days of employment, you’ll be eligible to participate in our retirement plan. We also match your contributions annually, up to 3%.

Commitment to Diversity + Inclusion

Br8kthru is built on the talents, skills + experiences of magnificently diverse people. We are committed to providing a diverse + inclusive workspace.